Consumer intelligence, done simply

Your mobile intelligence, machine learning solution to consumer behaviour and intent. We enable the optimal omni-channel approach to marketing strategies and measurement
 

Forecast, plan, engage, measure all on the one platform

How it works

Audience Planner

• Plan your next digital campaign including mobile, desktop, CTV and DOOH media campaign using our multi-dimension Audience planner
   

• With mobility intelligence at its core and easy-to-use tools, you can zero in on real consumer intent by layering consumer profiles, location behaviour, online consumption, device attributes, customer loyalty and frequency
   

• Our advanced machine learning capabilities recategorise and enhance our audience segments daily - making our targeting’s rigour second to none
   

• Apply your own 1st party audiences to our database to build against
   

• Using advanced machine learning, the Audience Planner will take your inputs and return an audience forecast instantly (real-time)
   

• Save and generate these audiences in minutes, then seamlessly push them to the DSP (Demand side platform) or marketing platform of your choice for activation across all digital media channels

Measurement & Analytics

• Measure the retail impact of your next, omni-channel media campaign using our Store Visitation Measurement tools (Measure the impact of your ad impressions on store or location visits)
   

• Generate a tag and apply it to your creative or third party tracking section within your DSP of choice or simply upload your impression logs to our platform to generate Store Visitation reports and analytics
   

• Generate Store Visitation measurement reports and analytics in 1-5 minutes and run them as frequently as you like. Run them by creative, strategy, publisher or channel (audio, display, mobile, desktop, video, OOH, CTV)
   

• Learn the impact of your digital campaigns across any digital channel. Analyse metrics ranging from location visits, control vs. exposed group uplift , visits breakdown by store or locations, average time from ad exposure to store visit, daily, weekly and monthly breakdowns and cross visitation between competing store locations
   

• Determine the profiles of visitors you have influenced during your media campaign by age, gender, income and top location profile indexes (where else your visitors went) to help inform optimisation on future marketing campaigns
   

• Ascertain the value of your marketing campaigns and improve your ROAS and ROI

Who is this for?

Marketers and media owners looking to maximise the effectiveness and value of their marketing activities

Media Agencies and Brands

• Achieve unparalleled operational efficiency through seamless workflow, from audience segmentation through to analysis and insights

Media Publishers

• Create new revenue opportunities by leveraging new 1st party audiences for segmentation and targeting, along with advanced measurement and insights for your campaigns
   

• Monetise your data in a safe and compliant way

OOH Media Companies

• Segment your OOH placements to suit your diverse clients with specific needs
   

• Provide store visitation metrics and consumer profiles as part of your offering

Indexed against millions of devices