Consumer intelligence, done simply

Core Attributes

Plan your next digital campaign including mobile, desktop, CTV and DOOH media campaign using our multi-dimension Audience planner
With mobility intelligence at its core and easy-to-use tools, you can zero in on real consumer intent by layering consumer profiles, location behaviour, online consumption, device attributes, customer loyalty and frequency
Our advanced machine learning capabilities recategorise and enhance our audience segments daily - making our targeting’s rigour second to none
Apply your own 1st party audiences to our database to build against
Using advanced machine learning, the Audience Planner will take your inputs and return an audience forecast instantly (real-time)
Save and generate these audiences in minutes, then seamlessly push them to the DSP (Demand side platform) or marketing platform of your choice for activation across all digital media channels

Measure the retail impact of your next, omni-channel media campaign using our Store Visitation Measurement tools (Measure the impact of your ad impressions on store or location visits)
Generate a tag and apply it to your creative or third party tracking section within your DSP of choice or simply upload your impression logs to our platform to generate Store Visitation reports and analytics
Generate Store Visitation measurement reports and analytics in 1-5 minutes and run them as frequently as you like. Run them by creative, strategy, publisher or channel (audio, display, mobile, desktop, video, OOH, CTV)
Learn the impact of your digital campaigns across any digital channel. Analyse metrics ranging from location visits, control vs. exposed group uplift , visits breakdown by store or locations, average time from ad exposure to store visit, daily, weekly and monthly breakdowns and cross visitation between competing store locations
Determine the profiles of visitors you have influenced during your media campaign by age, gender, income and top location profile indexes (where else your visitors went) to help inform optimisation on future marketing campaigns
Ascertain the value of your marketing campaigns and improve your ROAS and ROI

Achieve unparalleled operational efficiency through seamless workflow, from audience segmentation through to analysis and insights

Create new revenue opportunities by leveraging new 1st party audiences for segmentation and targeting, along with advanced measurement and insights for your campaigns
Monetise your data in a safe and compliant way