HOME | HYP PTY LTD

THE LEADING MOBILE DATA MANAGEMENT COMPANY DRIVING INNOVATION BY CREATING UNIQUE BEHAVIOURAL IDENTITY SOLUTIONS

SOLUTIONS

Mobile behaviour identity solutions made simple

For Marketers

Activate first, second and third party data segments in highly customisable ways to drive engagement, acquire customers, measure performance and optimise toward a higher ROI across online and offline media

For Retailers & Businesses

Design custom segments and analysis based on each individual store. Gain insights to better understand active and prospective customers. Integrate with CRMs and POS to measure and optimise performance of marketing spend

For Publishers

Drive greater overall monetisation of your audience in new and efficient ways whilst gaining deep insights on how you will be able to drive better customer engagement and satisfaction

For Product Managers & Researchers

Utilise machine learning and powerful data processing to build analyses, solve problems and develop efficient and effective products

ABOUT

HYP is a leading mobile behavioural intelligence solutions company dedicated to leveraging mobile location data to provide meaningful & actionable insights and help inform decision making across business, marketing, and research initiatives

Our focus is to use our proprietary software analytics & database solutions to add unique value to the Retail, Media, Property Development/Management/valuation, Marketing, Financial Services, Utilities & Government market segments

NEWS

THE SYDNEY MORNING HERALD

Justin Hemmes plans a $1.5b George Street empire

HYP's retail analytics technology has been used to evaluate Sydney's most valuable commercial realestate.

CBRE

CBRE launches retail disruptor in global first

CBRE has partnered with HYP, a mobile data management company, to launch a new retail analytics based geo-targeting service

CASE STUDY

Retail Disrupting Global First

Where retail meets digital

HYP and CBRE have partnered to provide brands and agencies with innovative

retail tools that will help improve the planning and execution of their online and offline media campaigns down to an individual store level.

This partnership utilises and combines HYP's machine learning and big data processing with CBRE's retail analytics data and verification methodologies to give clients unique

• retail audience targeting verification across online and offline media

• actionable insights on shopper patterns and user profiles

• . OOH measurement and insights

• performance measurement and optimisation and,

• an overall data-driven competitive advantage designed to maximise customer
impact